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We live in a world of seemingly infinite choice, however for half of the population one of the most fundamental choices isn’t guaranteed — the choice of what happens to their body. 40% of women live in countries where abortion is banned, restricted or inaccessible.
This series highlights the thousands of daily choices we are presented with as we go about our lives: from what hair dye to purchase to the bagel we eat for breakfast, to draw attention to the barriers surrounding women’s reproductive rights today.
CREDITS:
Project Name: Every Choice
Client: MSI
Creative Studio: Uncommon Creative Studio
Media Planning: Craft
Media Buying: Goodstuff
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